Even more remarkable than the speed with which such services became mainstream is our willingness to fess up: Maybe it wasn’t so much a meet cute as it was a photo swipe while sitting on the john. Online dating will be a billion industry in 2016, according to market research firm Ibisworld.
And the rise of the smartphone is only going to increase that adoption. How did matchmaker services make the transition from embarrassing, mullet-wearing, VHS tape services to the thing we do while waiting in line at Trader Joe’s?
One in ten Americans have used an online dating site or mobile dating app; 66% of them have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites.
Everyone has a friend or two who takes that much longer to respond to emails because they just don’t ever check their accounts, who don’t want to join social networks and who never pop up on IM and gmail-chat.
The Passion Network, for example, is a small empire of 250 dating hubs like Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008 — right through the recession — to become a .1 billion powerhouse.
In fact, recent studies commissioned by online dating sites show that as many as 30 percent of newly married couples first met through the click of a mouse.
Industry Description The online dating industry (SIC 7299, NAICS 812990) consists of companies engaged in online matchmaking services.
At no point during the process did anyone pull a phone out of their pocket and swipe right.
But microprocessors evolve, products iterate, paradigms shift …